After 34 years, 2.3 million shoppers, and more than $80 million raised for the Houston Ballet, Nutcracker Market CEO Patsy Chapman is preparing her final Market.
When Patsy took over the market in 1989, the event was unrecognizable to today’s market. Held at local church auditoriums, 50 merchants helped raised almost $300,000 in net revenue for the Houston Ballet. After 30 years under Patsy’s leadership, the 2019 market saw more than 100,000 shoppers who spent over $22 million at 250+ merchants, resulting in $5.4 million for the ballet’s educational and outreach programs. A preview party sponsored by Wells Fargo, fashion shows from Macy’s and Saks Fifth Avenue, and a springtime version of the market are all thanks to Patsy’s leadership over the last three decades.
The Houston Ballet’s mission is to inspire a lasting love and appreciation for dance through artistic excellence, exhilarating performances, innovative choreography and superb educational programs.
This year’s Nutcracker Market will return to NRG Center November 10-13. The market will be dedicated to Patsy and her legacy.
